Design Services
Bringing innovation to market requires brilliant communication and flawless execution. Quite simply, we move ideas from head to hand.
Product Design
The most complex, interesting and potentially transformative solutions lie at the intersection of engineering, design and human sciences.
The launch of a successful product is a multi-faceted puzzle, and every member of our team brings a different piece to the workshop or the boardroom, including perspectives on product features and functionality, ergonomics and usability, branding and positioning.
With interdisciplinary teams that understand the various social, technological and organizational landscapes, LWSG helps companies envision and create breakthrough products that fulfill user needs and forge lasting connections between customers and brands
Our talented team of designers can transform any product or idea into a market leading solution with genuine competitive advantage and consumer appeal. In addition to new products and categories, our toolkit can also be applied to innovative product line extensions.
+ PRODUCT IDEAS
+ PHYSICAL PROTOTYPING
+ INDUSTRIAL DESIGN
Service Design
While services have existed since the dawn of time, consciously designed, customer-centric services that can embody a brand or disrupt an industry are relatively new.
Services are a shared experience, created through the interaction of customer and company, and planning these experiences involves far more than designing linear process based on intuition. Creating or optimizing a service requires a constant balance of empathy and economics.
Using multidisciplinary teams of strategists, technologists, designers and anthropologists, LWSG designs and implements services focused on helping customer meet their needs while respecting business realities. Whether imagining a new service concept, re-architecting the customer journey, or re-thinking specific service encounters, our talented team can guide your organization through all stages of the service design process while articulating experiences that are usable, desirable, and financially viable.
+ SERVICE CONCEPT DEVELOPMENT
+ SERVICE ARCHITECTURE DEVELOPMENT
+ SERVICE PROTOTYPING
Brand Design
A brand is an intangible asset that resides in our hearts and minds. It is the culmination of an organization’s promise, purpose, product, service and community.
Brand has meaning beyond product function or the semiotic romance that is conjured through logos or marketing. Part art, part science, it is the visceral impact that lives at the intersection of a thing, how it is used or consumed, and the memories or feelings that orbit around it. To achieve that requires a clear strategy for developing distinct and authentic messages that tell consumers who you are, where you belong and what you’re good for.
LWSG builds meaningful brands and rich brand experiences by helping clients make, communicate and strengthen their promise and purpose. We draw on anthropological insights and strategic foresight to understand what a brand is or could be, how new and emerging ideas can fit into existing narratives, and how to evolve a brand so that it forges authentic emotional connections and thrives in new markets.
Interaction Design
With today’s ever-growing proliferation of consumer electronic products, systems and screens, the usability and enjoyment of products defined through interactions are what create differentiation in the marketplace.
Whether a touch screen, mobile device or appliance, our multidisciplinary team of designers and human factors specialists employ user-centered design principals to build intuitive interactions and elegant interfaces that make complex technology vanish behind simple user experiences. Core to our design approach is an unyielding focus on users and their needs.
